Library
Words people already .
There is no browsable list on this site, on purpose. A shelf of names invites offers from people collecting them, and it tells every other holder exactly what we own. If you have had a note from us, you already have the name that prompted it. If you are here first, tell us the words you would want and we will say whether they are in the library.
Three kinds
What the set is made of.
Trade and service names
The plain description of what a business does, in the words a customer would use out loud rather than the words the industry uses in its trade press. These are the names that make an email address self-explanatory and a spoken referral survive the journey to a browser.
City and regional names
A service plus a place, for businesses whose market has an edge to it. Useful to operators with a handful of locations and to franchise groups that want one address to sit above a set of local pages.
Category names
Single-idea names covering a whole field, in sectors where buyers still search a category before they search a brand. These are the least common in the library and the most individually priced.
What is not here
The library is narrow by choice.
- No invented brand names
- Coined words, portmanteaus and startup-style names are a different trade with a different kind of buyer. We hold names that were already English before anyone registered them.
- No extensions other than .com
- A company that already trades on a country or alternative extension is usually here because the .com is the one address a caller assumes. Holding the alternatives as well would not help that.
- Nothing that trades on someone else's mark
- We do not hold, buy or place names that copy a company's brand, a misspelling of one, or a name whose value comes from another firm's advertising. If a name you ask about turns out to touch a mark you do not own, we will say so rather than sell it to you.
- Nothing with a history we would not want
- Names that were previously used for anything that would follow the next owner into their inbox are not kept. Where we know what a domain was used for before, we tell you.
Why it matters
The case for the exact match is quiet, not dramatic.
Owning the descriptive .com does not transform a business. What it does is remove a long tail of small losses: the caller who guesses the wrong address, the email that reaches a stranger because the sender dropped a hyphen, the second line of explanation on every card and van and invoice, and the slow drip of traffic to whoever holds the name your customers assume is yours.
Those are worth exactly as much as they are worth to you, and nobody outside your business can tell you that figure. Our part is to hold the name and quote it honestly.